Sanako and Encyclopaedia Britannica collaborate to deliver 400 000 Pronounce systems to India

New Delhi, Friday, 26 February 2016:

Sanako, the global leader in language labs and language teaching solutions and Encyclopaedia Britannica, a leading provider of trusted information and digital learning products worldwide, together have created a state-of-the-art digital solution, Sanako Pronounce combined with Encyclopaedia Britannica content, for schools to enhance English language learning.


The software solution, Sanako Pronounce, combines the latest text-to-speech technology with voice recognition, creating a powerful tool for language learning. One can listen to authentic speech models, record his/her own voice for comparison and receive immediate feedback – all within the same software. The solution has met with a positive response from the market with a number of prestigious schools across India adopting the solution as a part of their curriculum.


Sharing his excitement, Vivek Gupta, Head, Sanako India said, “Sanako has been doing that ever since 1961, when our first language lab was made under the name Tandberg. During all these years, our solutions have found their way to over 100 countries and 50,000 classroom installations. With this new customized solution, this team of trusted content and solution providers aim to create a new generation of language practitioners who can speak and communicate confidently in the English language.”


India is the second-largest country in terms of English-speaking populace. The on-going development in India has raised the demand for better English language teaching solutions in schools.


Mr. Sarvesh Shrivastava, Managing Director, Encyclopaedia Britannica South Asia said, “ Fluency in English plays a critical role in the development of a global talent pool for the Indian and global industry requirements . We are quite excited about this association.”


Encyclopaedia Britannica’s English Language Teaching (ELT) courses help master cognitive skills, including listening, speaking, reading, writing, vocabulary, spelling, phonetics, reference skills, and grammar.


He further added, “Encyclopaedia Britannica’s Merriam-Webster dictionaries and thesauri have been a leading and most-trusted provider of English language information for more than 150 years. The combination of Sanako’s experience, Encyclopaedia Britannica’s expertise, and Merriam-Webster’s trusted language information will provide schools with a holistic approach to learning the language.”


About Sanako

Sanako is the global leader in developing tutor-led language teaching software and language labs for the educational sector. We have worked closely with our customers for over 50 years towards a single goal: to enable better comprehension, speaking and communication skills for language learners.

Sanako Pronounce


 About Encyclopaedia Britannica, Inc.,

Encyclopaedia Britannica, Inc. is a global educational publisher with products that promote knowledge and learning. The company provides timely, relevant, and trustworthy information and instructional products used in schools, universities, homes, libraries, and workplaces throughout the world.


Britannica is deeply involved with schools, parents, and educators, designing products for the 21st century classroom and today’s home learning environments. The company is a pioneer in digital education, and our products are marked by engaging and trustworthy content.

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About Merriam Webster

Merriam Webster®, which is a part of Encyclopaeia Britannica Inc., has for more than 150 years, in print and now online, been a leading and most-trusted provider of language information worldwide which include some of the largest selling dictionaries in the English Language. All Merriam-Webster products and services are backed by the largest team of professional dictionary editors and writers in America, and one of the largest in the world.


For more details please contact

Vivek Gupta

Head of Sanako India


Mobile +91 9999169878