Sanako presents latest innovations in tutor led language learning technology at BETT ME 2010

At BETT Middle East Exhibition on November 21-22, 2010, Sanako Corporation, the global leader in developing tutor led language teaching software, will present its latest release of Study 1200 software.

“The Sanako Study software suite is flexible, easy-to-use and offers effective tools for language teaching and learning such as listening comprehension, discussions and model imitation,” explains Mohammad El Qudsi, Sanako’s Regional Manager in Middle East, and continues: “The Study software is easily installed on top of any existing IT infrastructure, and thus brings customers added value to their PC investments. This Study 5.10 version includes several technical improvements which from the user point of view mean more stable and solid system in use. For example improved connection management allows more reliable connection handling especially in wireless network environment.”

Sanako Corporation’s business in Middle East has increased steadily year on year. The education market in Middle East overall is growing rapidly because of the high development pace of education and training sector in many of the countries of this region.

Raimo Körkkö, Senior Vice President Project Sales at Sanako, explains: “The demand for our products has increased rapidly in the Middle East during the recent years. Investment into the language learning on a national level enhances the competitiveness of the entire nation. Communication in the globalizing world demands good language skills. However, it is not just a question of learning languages it is also a question of using technology to improve learning results. Using language teaching software or language labs allows students to speak more during the lessons resulting better communication and speaking skills and increasing the underlying motivation to learn.”

Ministry of Education in Kuwait wanted to increase the schools’ use of technology in language learning. As a result of that Sanako’s project team has equipped about 480 classrooms with modern digital language laboratories.

At Sanako’s stand E33 visitors can see the product presentations and demos during both days.

More information
Raimo Körkkö, SVP Project Sales, tel. +358 400 522 959

Mohammad El Qudsi, Regional Manager Middle East, tel. +971 50 4594 110

Sari Lappalainen, Head of Marketing, tel. +358 40 511 3457

About Sanako Corporation

Sanako Corporation is the global leader in developing language teaching software and language labs for the educational sector. We have worked closely with our customers for nearly 50 years towards a single goal: to enable better comprehension, speaking and communication skills for language learners. We have customers in over 100 countries and over 30,000 classroom installations worldwide. Sanako’s product portfolio includes digital language labs and state-of-the-art software that come with a range of classroom management functions. The products offer all the tools needed in modern language teaching and learning. Sanako Corporation is a global organization employing over 80 professionals on four continents. Sanako’s headquarters is located in Finland. Our network of over 200 partners worldwide ensures we are always close to our customers.